Post by TonyV on Dec 18, 2009 3:19:32 GMT -5
Ford E-NEWS - Dec. 16, 2009
DEARBORN, Mich., Dec. 16 /PRNewswire-FirstCall/ --
Ford engineers replicate human touch with robot named RUTH
Ford has a secret weapon for bringing lifeless interiors to life - a robot named RUTH, short for Robotized Unit for Tactility and Haptics. RUTH enables engineers to refine touchpoints around the vehicle's interior to meet a wide range of customer preferences. No other automaker in the world is doing this - Ford is the first to use a robot to scientifically test the feel and appearance of switches and surfaces. more...
Kristen Kinley | kkinley@ford.com | 313.337.2786
Kbb.com's '2010 Best Redesigned Vehicle' just the latest accolade for Taurus
The hot-selling Ford Taurus is the "2010 Best Redesigned Vehicle," according to Kelley Blue Book's kbb.com. Editors at kbb.com praised the sedan for offering customers great value, quality and technology in a stylish package. The new Taurus is redefining the full-size sedan segment, just as the original did in 1986. This marks the second year in a row Ford captured kbb.com's Best Redesigned Vehicle award. Last year's honor went to the 2009 Ford F-150. more...
Marisa Bradley | mbradl31@ford.com | 313.845.3971
Quick Lane is there for you - and you and you, too; business is booming
So you're short on time, but you know you need an oil change. Or a new battery. Maybe that squeaky brake is driving you nuts? Don't sweat it. Quick Lane is there for you. In fact, Quick Lane is there for just about everybody. Ford Motor Company's Quick Lane Tire and Auto Center business is thriving, on track to reach 600 stores nationwide and now expanding globally in Singapore and Costa Rica. In fact, even its routine maintenance service on competitive vehicles has increased year-over-year. more...
Steve Kinkade | skinkade@ford.com | 313.248.1051
Have numbers at the tip of your tongue with new Ford SYNC app
Ford is making hands-free dialing much easier, thanks to a new SYNC(®) application, SYNCMyPhone, which allows users to create, manage and download multiple address books to their vehicle. Communication with SYNC owners showed that a phonebook download assistance application would help customers with older cell phones or pay-as-you-go phones, who could only digit-dial a contact via voice ("Dial 1-800-392-3673"), as opposed to calling a person by name ("Call Mike Smith at home"). SYNCMyPhone is compatible with all current-production versions of Ford SYNC and is available for free download at www.syncmyride.com. more...
Alan Hall | ahall32@ford.com | 313.594.3744
Mustang makes magic in Vegas as '10 Unleashed wraps
The 2010 Ford Mustang put a whole new spin on magical when it completed the final experience in the Mustang's '10 Unleashed campaign. Magician Steve Wyrick took to the streets of Las Vegas with world champion drifter Vaughn Gittin Jr., who kicked off the campaign by drifting the streets of Japan, by his side. Shackled in the middle of the Las Vegas Strip, Wyrick waits as Gittin races down the strip in a 2010 Mustang and slams into Wyrick. Watch the magic happen at www.the2010mustang.com. more...
Angie Kozleski | akozlesk@ford.com | 313.323.1984
About Ford Motor Company
Ford Motor Company ( F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
SOURCE Ford Motor Company
DEARBORN, Mich., Dec. 16 /PRNewswire-FirstCall/ --
Ford engineers replicate human touch with robot named RUTH
Ford has a secret weapon for bringing lifeless interiors to life - a robot named RUTH, short for Robotized Unit for Tactility and Haptics. RUTH enables engineers to refine touchpoints around the vehicle's interior to meet a wide range of customer preferences. No other automaker in the world is doing this - Ford is the first to use a robot to scientifically test the feel and appearance of switches and surfaces. more...
Kristen Kinley | kkinley@ford.com | 313.337.2786
Kbb.com's '2010 Best Redesigned Vehicle' just the latest accolade for Taurus
The hot-selling Ford Taurus is the "2010 Best Redesigned Vehicle," according to Kelley Blue Book's kbb.com. Editors at kbb.com praised the sedan for offering customers great value, quality and technology in a stylish package. The new Taurus is redefining the full-size sedan segment, just as the original did in 1986. This marks the second year in a row Ford captured kbb.com's Best Redesigned Vehicle award. Last year's honor went to the 2009 Ford F-150. more...
Marisa Bradley | mbradl31@ford.com | 313.845.3971
Quick Lane is there for you - and you and you, too; business is booming
So you're short on time, but you know you need an oil change. Or a new battery. Maybe that squeaky brake is driving you nuts? Don't sweat it. Quick Lane is there for you. In fact, Quick Lane is there for just about everybody. Ford Motor Company's Quick Lane Tire and Auto Center business is thriving, on track to reach 600 stores nationwide and now expanding globally in Singapore and Costa Rica. In fact, even its routine maintenance service on competitive vehicles has increased year-over-year. more...
Steve Kinkade | skinkade@ford.com | 313.248.1051
Have numbers at the tip of your tongue with new Ford SYNC app
Ford is making hands-free dialing much easier, thanks to a new SYNC(®) application, SYNCMyPhone, which allows users to create, manage and download multiple address books to their vehicle. Communication with SYNC owners showed that a phonebook download assistance application would help customers with older cell phones or pay-as-you-go phones, who could only digit-dial a contact via voice ("Dial 1-800-392-3673"), as opposed to calling a person by name ("Call Mike Smith at home"). SYNCMyPhone is compatible with all current-production versions of Ford SYNC and is available for free download at www.syncmyride.com. more...
Alan Hall | ahall32@ford.com | 313.594.3744
Mustang makes magic in Vegas as '10 Unleashed wraps
The 2010 Ford Mustang put a whole new spin on magical when it completed the final experience in the Mustang's '10 Unleashed campaign. Magician Steve Wyrick took to the streets of Las Vegas with world champion drifter Vaughn Gittin Jr., who kicked off the campaign by drifting the streets of Japan, by his side. Shackled in the middle of the Las Vegas Strip, Wyrick waits as Gittin races down the strip in a 2010 Mustang and slams into Wyrick. Watch the magic happen at www.the2010mustang.com. more...
Angie Kozleski | akozlesk@ford.com | 313.323.1984
About Ford Motor Company
Ford Motor Company ( F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
SOURCE Ford Motor Company