Post by TonyV on Jan 12, 2010 11:47:04 GMT -5
Lincoln flaunts 'a true product renaissance' in MKX luxury crossover
BY BRENT SNAVELY
FREE PRESS BUSINESS WRITER
Ford Motor is hoping that its extensive makeover of the Lincoln MKX, unveiled today at the 2010 North American International Auto Show in Detroit, will attract more new customers to the Lincoln brand.
The MKX was Lincoln’s second-best selling vehicle in 2009 and is among four new vehicles Ford has rolled out for the brand in the past five years following Ford Motor’s decision to revamp design of the brand.
“Lincoln is in the midst of a true product renaissance,” said Ford Motor Executive Chairman Bill Ford Jr. “There is simply no question about what makes a Lincoln a Lincoln."
To pull that off, Lincoln’s five-passenger luxury crossover gets a flood of updates, including advanced features, exterior changes, a new engine and a new interior.
The MKX now sports a version of the “split-wing” or “bow wave” grille and LED taillights, two styling touches that are becoming Lincoln’s signature look.
A 3.7-liter V6 transmission boosts power from 265 to 305 horsepower with no decrease in fuel economy.
New features include radar-based adaptive cruise control and automatic collision warning, blind-spot alert, and sensors to warn of oncoming cross traffic when backing out of a parking space.
The Sync system for voice-control of phones, iPods and other devices adds new functions including the ability to tag a song played on a high-definition radio station for purchase and downloading from iTunes to your iPod.
Contact BRENT SNAVELY: 313-222-6512 or bsnavely@freepress.com.
BY BRENT SNAVELY
FREE PRESS BUSINESS WRITER
Ford Motor is hoping that its extensive makeover of the Lincoln MKX, unveiled today at the 2010 North American International Auto Show in Detroit, will attract more new customers to the Lincoln brand.
The MKX was Lincoln’s second-best selling vehicle in 2009 and is among four new vehicles Ford has rolled out for the brand in the past five years following Ford Motor’s decision to revamp design of the brand.
“Lincoln is in the midst of a true product renaissance,” said Ford Motor Executive Chairman Bill Ford Jr. “There is simply no question about what makes a Lincoln a Lincoln."
To pull that off, Lincoln’s five-passenger luxury crossover gets a flood of updates, including advanced features, exterior changes, a new engine and a new interior.
The MKX now sports a version of the “split-wing” or “bow wave” grille and LED taillights, two styling touches that are becoming Lincoln’s signature look.
A 3.7-liter V6 transmission boosts power from 265 to 305 horsepower with no decrease in fuel economy.
New features include radar-based adaptive cruise control and automatic collision warning, blind-spot alert, and sensors to warn of oncoming cross traffic when backing out of a parking space.
The Sync system for voice-control of phones, iPods and other devices adds new functions including the ability to tag a song played on a high-definition radio station for purchase and downloading from iTunes to your iPod.
Contact BRENT SNAVELY: 313-222-6512 or bsnavely@freepress.com.