Fields: U.S. Ford revenues up in 1st quarter

[TonyV]

Last Updated: April 13. 2010 11:08AM

.Fields: U.S. Ford revenues up in first quarter
Bryce G. Hoffman / The Detroit News
Detroit -- Ford Americas President Mark Fields said the automaker made more money from car and truck sales in the United States in the first quarter than it did during the same period last year.

"Not only did we have balanced share growth, but year-over-year, our incentives were down and our revenue was up," he said, though he declined to provide specific figures because the company is in its quiet period.

Ford Motor Co.'s share of the U.S. market increased 2.7 percentage points in the first quarter of the year.


"The last time we had a share increase that big for a quarter was in 1977," said Fields, speaking to reporters this morning after a speech at the Automotive Industry Breakfast sponsored by Dawda Mann Counselors at Law. "I did some research. 'Saturday Night Fever' was just being launched in theaters, along with 'Close Encounters of the Third Kind.' So it's been a long time."

Fields said the automaker will provide full financial details in its upcoming earnings call, but said Ford will continue to make money.

"Our intent for this year is to be profitable in North America, profitable in automotive, and profitable as a company," he said.

Ford surprised Wall Street with a $2.7 billion profit last year after a record loss of nearly $14.7 billion in 2008.

[e-mail] [phone]

[TonyV]

Posted: 9:46 a.m. April 13, 2010
Fields: Ford market share gains largest since 1977
BY BRENT SNAVELY
FREE PRESS BUSINESS WRITER

Ford President of the America’s Mark Fields said today that the company’s U.S. market share increased by 2.7 percentage points during the first three months of this year.



“The last time we had a gain that big was back in the fourth quarter of 1977,” Fields said at a breakfast event in Detroit that coincided with the opening of SAE World Congress, an automotive engineering conference. “In 1977, Saturday Night Fever was just being launched and Close Encounters of The Third Kind was out, so it’s really been a long time.”


Fields said Ford achieved its market share gains with sales increases for cars, SUVs and pickups. He also said early sales results for April are better than a year ago.


“We still have most of the month ahead of us, but it’s encouraging so far,” Fields said.


Fields declined to say if Ford would post a profit for the first quarter because Securities and Exchange Commission rules bar executives from commenting on earnings shortly before they are announced. Ford typically reports first quarter earnings at the end of April.


“We’ve said ... our intent for this year is to be profitable in North America, profitable in automotive (operations) and profitable as a company,” Fields said.


Fields also said the U.S. economy appears to be recovering, but said the big question is how quickly the economy will recover.


“We are starting to see the economic metrics start to go in the right direction,” Fields said.

[TonyV]

Apr 13, 1:15 PM EDT


Ford Americas chief says 1Q revenues, demand up

By DEE-ANN DURBIN





DETROIT (AP) -- Ford Motor Co.'s revenues rose in the first quarter thanks to strong U.S. demand for cars and trucks, Ford's Americas President Mark Fields said Tuesday.

Fields didn't provide numbers, which are expected to be released later this month. But it was more good news for the automaker, which is expected to report its fourth consecutive quarterly profit in the first quarter. Ford has benefited from Toyota's recall woes as well as consumer goodwill because it didn't take federal bailout money, as General Motors and Chrysler did.

Ford's U.S. sales jumped 37 percent in the first three months of this year, more than double the industry increase of 15 percent. Only Subaru and Volkswagen had higher gains. Ford's year-over-year U.S. market share gain for the quarter, at 2.7 percentage points, was the largest gain since 1977, when results were skewed by a strike.

"I did some research. 'Saturday Night Fever' was just being launched in theaters, along with 'Close Encounters of the Third Kind.' So it's been a long time," Fields told reporters at an industry breakfast in Detroit.

Ford saw market share increases across the Ford brand, according to George Pipas, Ford's top U.S. sales analyst. The F-Series truck now holds 38.5 percent of the U.S. market, up from 33.2 percent in the first quarter last year. Sales of the Ford Fusion midsize sedan jumped 81 percent in the quarter. Sales of the new Transit Connect commercial van also were strong.

Fields said incentive spending was down for the quarter despite pressure from Toyota Motor Co., which launched its biggest incentive program ever in March after recalling millions of vehicles for safety problems. Incentives can temporarily boost sales but eat into profits. Auto information site Edmunds.com said Ford's incentives dropped around $300 in March even as Toyota's rose by $700.

Ford's Mercury and Lincoln brands held on to their market share, but didn't see increases. Pipas said the company put most of its marketing resources behind the Ford brand during the economic downturn.

"If we were going to fix the business, we had to fix the Ford brand, because that's where we had the best chance of getting a return," he said. "Now it's up to us to make progress, now that we're not thinking about where our next meal is going to come from."

Pipas said the results likely won't be repeated in subsequent quarters. Ford's sales to government, commercial and rental-car fleets shot up 80 percent in the first quarter after largely disappearing during the economic downturn in the first quarter of 2009. Industrywide fleet sales rose 47 percent in the quarter, he said.

Pipas said fleet sales had begun to recover by the second quarter of last year, so comparisons won't be as dramatic for the rest of this year.

But Pipas said that Ford was strong even without its fleet sales. Retail sales to individual customers rose 21 percent, compared with an industrywide retail sales increase of 8 percent.

Ford shares were unchanged $12.77 in early afternoon trading.